Reputation Management
Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder dema...
Autor Corporativo: | |
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Otros Autores: | , , |
Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg
2011.
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Colección: | Management for Professionals.
Springer eBooks. |
Acceso en línea: | Conectar con la versión electrónica |
Ver en Universidad de Navarra: | https://innopac.unav.es/record=b36247583*spi |
Tabla de Contenidos:
- Introduction
- Approaching Corporate Reputation
- Measures and Impacts
- Reputation Management in Practice
- Future Trends of Reputation Management.