eBusiness & eCommerce Managing the Digital Value Chain
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to bu...
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| Autor Corporativo: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg
2009.
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| Colección: | Springer eBooks.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b36245409*spi |
Tabla de Contenidos:
- eBusiness Framework
- eProducts and eServices
- eProcurement
- eMarketing
- eContracting
- eDistribution
- ePayment
- eCustomer Relationship Management
- mBusiness
- eSociety.
