International Direct Marketing Principles, Best Practices, Marketing Facts
Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market e...
Autor Corporativo: | |
---|---|
Otros Autores: | , , , , |
Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg
2007.
|
Colección: | Springer eBooks.
|
Acceso en línea: | Conectar con la versión electrónica |
Ver en Universidad de Navarra: | https://innopac.unav.es/record=b3624322x*spi |
Tabla de Contenidos:
- Principles
- Borderless direct marketing? Status quo, trends and outlook
- Checklist for your international direct marketing
- Best practice
- Global planning to pinpoint local targets
- A successful departure from the beaten track
- International dialog for successful acquisition of new customers
- Segment-specific ethnomarketing
- The HP HypeGallery
- Robinson lists for efficient direct marketing
- Marketing facts
- International dialog marketing: Consumer trends
- China
- Hong Kong
- Japan
- Singapore
- Australia
- New Zealand
- USA
- Austria
- Belgium
- France
- Germany
- Great Britain
- Italy
- The Netherlands
- Spain
- Switzerland
- Denmark
- Finland
- Norway
- Sweden
- Czech Republic
- Hungary
- Poland
- Slovakia.