Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-busine...

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Detalles Bibliográficos
Autor Corporativo: SpringerLink (-)
Otros Autores: Levy, Michael, editor (editor), Grewal, Dhruv, editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer 2015.
Colección:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Springer eBooks.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b36239896*spi
Tabla de Contenidos:
  • Consumer Behavior
  • Business-to-Business Marketing
  • International Marketing
  • Retailing
  • Personal Selling and Sales Management
  • Research Methodology
  • Services Marketing
  • Promotion Management
  • Product and Price Management
  • Marketing Education
  • Strategic Planning
  • Marketing and Law
  • Logistics and Marketing Science
  • Marketing Information Systems
  • European Contributions to Marketing Thought.

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