Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management,...

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Detalles Bibliográficos
Autor Corporativo: SpringerLink (-)
Otros Autores: Wilson, Elizabeth J, editor (editor), Hair, Joseph F, editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer 2015.
Colección:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Springer eBooks.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b36239872*spi
Tabla de Contenidos:
  • Affect, Belief and Attitude Research
  • International Marketing: Diffusion and Market Orientation Issues
  • Salesperson Performance
  • Assorted Issues in Services Marketing
  • International Perspectives on Marketing Education
  • Relational Bonding in Marketing Channels
  • Logistics: Customer-Driven, Supplier Steered
  • Issues in Survey Research: Rank and Rate, Carryovers and Followups
  • Consumer Behavior Perspectives on the Product
  • Retail Service Issues
  • International Marketing: Consumer Oriented Issues
  • Strategic Perspectives for Marketing
  • International Marketing: Import, Export ad Trade Issues.-In Pursuit of Service Quality
  • Retail Management
  • Non-Traditional Aspects of Marketing Management
  • Ethics, Macromarketing and Public Policy
  • Consumer Shopping Styles
  • Business-to-Business Buying Relationships
  • Consumer Behavior Research on Shopping and Decision Making
  • Tempering Relationships in Tepid Marketing Channel Climates
  • Issues in Methodological Applications: Combinations, Assessments and Misspecifications
  • Promotion Management
  • Decision-Making in the Retail Marketplace
  • Marketing Channel Environments: Stricture, Structure and Strength
  • Back to the Classroom: Innovations and Processes
  • Brand and Price Considerations for Product Planning Success
  • Sales Management Issues.

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