Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management,...

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Detalles Bibliográficos
Autor Corporativo: SpringerLink (-)
Otros Autores: Wilson, Elizabeth J, editor (editor), Hair, Joseph F, editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer 2015.
Colección:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Springer eBooks.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b36239872*spi

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