Shaping China’s Global Imagination Branding Nations at the World Expo
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
| Autor principal: | |
|---|---|
| Autor Corporativo: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan
2013.
|
| Colección: | Palgrave Macmillan Series in Global Public Diplomacy.
Springer eBooks. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b36159980*spi |
| Sumario: | A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai. |
|---|---|
| Descripción Física: | XIII, 210 p. 9 illus |
| Formato: | Forma de acceso: World Wide Web. |
| ISBN: | 9781137361721 |
