Handbook of Integrated CSR Communication

Handbook of Integrated CSR Communication

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a suc...

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Detalles Bibliográficos
Autor Corporativo: SpringerLink (-)
Otros Autores: Diehl, Sandra, editor (editor), Karmasin, Matthias, editor, Mueller, Barbara, editor, Terlutter, Ralf, editor, Weder, Franzisca, editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer 2017.
Colección:CSR, Sustainability, Ethics & Governance,
Springer eBooks.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b36129070*spi
Tabla de Contenidos:
  • The Concept of Integrated CSR Communication - Introduction and Definition
  • Part I: Theroretical Foundations of Integrated CSR Communication
  • Part II: Managerial Aspects of Integrated CSR Communication
  • Part III: Integrated CSR Communication and New Media
  • Part IV: Intercultural Integrated CSR Communication
  • Part V: Special Topics of Intercultural Integrated CSR Communication
  • Research Outlook an Conclusion.  .

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