The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management
This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputati...
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Autor Corporativo: | |
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Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
Cham :
Springer International Publishing : Imprint: Springer
2016.
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Colección: | Management for Professionals,
Springer eBooks. |
Acceso en línea: | Conectar con la versión electrónica |
Ver en Universidad de Navarra: | https://innopac.unav.es/record=b36125064*spi |
Tabla de Contenidos:
- Reputation
- Digital Revolution of Communication
- Towards an Accountable Firm
- The Power of Corporate Purpose
- Extended Culture
- Stakeholders Revised
- Risk of Risks
- Evidence-Based Reputation Management
- The Reputable Firm.