Transformational Sales Making a Difference with Strategic Customers
Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation...
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| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Cham :
Springer International Publishing : Imprint: Springer
2016.
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| Edición: | 1st ed. 2016. |
| Colección: | Springer eBooks.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b36124904*spi |
Tabla de Contenidos:
- Introduction
- Driving Change with Strategic Customers
- Setting the Joint Transformation Agenda
- Guiding Customer Business Transformation
- Enabling Internal Transformation
- Undertaking the Transformative Journey.
