Introduction to Google Analytics A Guide for Absolute Beginners
Develop your digital/online marketing skills. Learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this gu...
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| Autor Corporativo: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Berkeley, CA :
Apress : Imprint: Apress
2017.
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| Colección: | Springer eBooks.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b36124229*spi |
Tabla de Contenidos:
- Chapter 1: Overview
- Chapter 2: Blogalytics
- Chapter 3: Getting Traffic for Analytics
- Chapter 4: Reviewing Performance of Campaigns
- Chapter 5: Fun with eCommerce Analytics Part I: Shopify
- Chapter 6: Fun with eCommerce Analytics Part II: AdWords
- Chapter 7: Fun with eCommerce Analytics Part III: Gumroad
- Chapter 8: Exploring Google Analytics Certification.
