People and Their Opinions
Utilizing both a critical thinking approach and a comparative perspective throughout the text, Sobel and Shiraev provide comprehensive coverage of public opinion while also teaching students the basic skills necessary for measurement, understanding, and interpreting. Written in an accessible and eng...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis
2015.
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| Colección: | EBSCO Academic eBook Collection Complete.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b3563411x*spi |
Tabla de Contenidos:
- Cover; Title Page; Copyright Page; Table of Contents; Preface; About the Authors; Chapter 1 Introduction: The Nature of Public Opinion; What Is Public Opinion?; Types of Public Opinion; A Case in Point 1.1: Elitist Commentators or Next-Door Neighbors?; Public Opinion and Society; Social Value of Opinion Polls; Practical Value; Comparative Value; A Case in Point 1.2: Specific Opinions on Particular Policies; A Case in Point 1.3: When Pollsters and Their Sponsors "Go Wrong"; Political and Ideological Value; Overall Resistance to Polling; Government: Does Public Opinion Matter?
- Two Views on Government and PollsA Topic for Class Discussion: Factors Mediating Public Opinion's Influence on Policy; Political Structure: Institutions and Communications; Political Landscape and Elections; Political Participation; Assignment 1.1: Proliferating Information Sources; Chapter Summary; Definitions of Key Terms; Chapter 2 Measurement of Opinion; Measurement and Human Expression; Steps in Survey Research; Sample Selection; Types of Sampling; Sampling Error; Sampling and Accuracy of Polls; A Case in Point 2.1: The 1948 Polling Disaster.
- A Case in Point 2.2: The Use of Nonrepresentative SamplesLooking for Linkages; Surveys; Survey Questions; Structure and Order of Questions; A Case in Point 2.3: The Way Questions Are Asked; Hazy, Knotty, Corny, and Other Bad Questions; Question Translation; Non-Survey Methods; Experiment; Content Analysis; Focus Groups; Meta-Analysis: Research on Research; Qualitative Approaches; A Case in Point 2.4: Culture-Bound Surveys; Assignment 2.1: Problems with Questions; Assignment 2.2: Errors in Sampling; Chapter Summary; Definitions of Key Terms.
- Chapter 3 Thinking Critically About People's OpinionsCritical Thinking about Polls; Thinking About a Survey's Context; Circumstances Surrounding a Survey; The Way the Question Is Asked; Thinking About Bias in Survey Interpretation; Be Aware of Your Own Prejudgments; Be Aware of Respondents' Assumptions; A Topic for Class Discussion: "Right" and "Wrong" Issues; Wording: Look Critically at Descriptions; Pay Attention to Labels; Question Secondary Sources; Be Aware of Dichotomous and Continuous Variables; A Case in Point 3.1: Headlines About Survey Results.
- Explanations: Understanding Sources of OpinionsKnow How to Interpret Correlations and Co-appearances; Look for Many Causes; A Case in Point 3.2: What the "Average" American Thinks About Correlation and Causation; Assignment 3.1: Similarities and Differences; Chapter Summary; Definitions of Key Terms; Chapter 4 Attitudes and Opinions; The Nature of Attitudes; A Case in Point 4.1: Culture and Attitudes; Beliefs; Values; Attitudes: Approaches to Understanding; The Cognitive Approach; Attitude Accessibility Theories; A Case in Point 4.2: The Art of Asking Questions; Cognitive Balance Theories.
