Rumors and rumor control a manager's guide to understanding and combatting rumors

This project offers a thorough examination of rumours and proposes strategies for organizations to use in combatting rumours that occur both internally and externally. Author Allan J. Kimmel explores the rumour phenomenon and distinguishes it as a distinct form of communication.

Detalles Bibliográficos
Autor principal: Kimmel, Allan J. (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Mahwah, NJ : Lawrence Erlbaum 2004.
Colección:EBSCO Academic eBook Collection Complete.
LEA's communication series.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b35514462*spi
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por Kimmel, Allan J.
Publicado 2004
Libro