Sports marketing 2016-2017
| Autores principales: | , |
|---|---|
| Autor Corporativo: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Loganville, GA :
Richard K. Miller & Associates
[2016]
|
| Edición: | 17th ed |
| Colección: | EBSCO Academic eBook Collection Complete.
RKMA market research handbook series. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b34740739*spi |
Tabla de Contenidos:
- Part I: The U.S. sports market
- Part II: Sports market segments
- Part III: Sports media
- Part IV: Major events
- Part V: Professional league sports
- Part VI: Women's sport leagues
- Part VII: Collegiate & high school sports
- Part VIII: Fighting sports
- Part IX: Golf
- Part X: Motorsports
- Part XI: Tennis
- Part XII: Organized sports/competitions
- Appendix A. Academic centers
- Appendix B. Analysts
- Appendix C. Associations
- Appendix D. Periodicals
- Appendix E. Sports commissions.
- PART I. THE U.S. SPORTS MARKET
- 1. Market Assessment
- 2. Sports Fans
- 3. Professional Sports
- 4. Athletes
- 5. Participation & Recreation
- 6. Top Sports Cities
- 7. Sports Brands
- PART II. SPORTS MARKET SEGMENTS
- 8. Advertising & Sponsorships
- 9. Agents & Agencies
- 10. Concessions
- 11. Fantasy Sports
- 12. Fitness & Health Clubs
- 13. Game Promotions
- 14. Licensing
- 15. Memorabilia
- 16. Sporting Goods
- 17. Sports Halls Of Fame & Museums
- 18. Sports Travel
- 19. Stadiums & Arenas
- 20. Speedways
- 21. Ticketing
- PART III. SPORTS MEDIA
- 22. Sports Television Broadcasting
- 23. Sports Radio
- 24. Sports Periodicals
- 25. Newspaper Sports Sections
- 26. Sports Online
- 27. Mobile--
- PART IV. MAJOR EVENTS
- 28. College Football Playoff & Bowl Games
- 29. FIFA World Cup
- 30. Indianapolis 500
- 31. Kentucky Derby
- 32. NBA Finals
- 33. NCAA Final Four
- 34. Olympic Games
- 35. Rugby World Cup
- 36. Stanley Cup
- 37. Super Bowl
- 38. World Series
- PART V. PROFESSIONAL TEAM SPORTS
- 39. Major League Baseball
- 40. National Basketball Association
- 41. National Football League
- 42. National Hockey League
- 43. Major League Soccer
- 44. Premier League
- 45. Major League Lacrosse
- 46. National Lacrosse League
- 47. Arena Football League
- 48. Minor League Baseball
- 49. Minor League Hockey
- 50. NBA Development League
- PART VI. WOMEN'S SPORT LEAGUES
- 51. Women's National Basketball Association
- 52. Legends Football League
- 53. National Pro Fastpitch
- 54. National Women's Hockey League
- 55. National Women's Soccer League
- PART VII. COLLEGIATE & HIGH SCHOOL SPORTS
- 56. College Athletic Programs
- 57. NCAA Sports
- 58. NCAA Football
- 59. NCAA Men's Basketball
- 60. NCAA Women's Basketball
- 61. High School Sports
- 62. Youth Team Sports
- PART VIII. FIGHTING SPORTS
- 63. Boxing
- 64. Ultimate Fighting Championship
- 65. World Wrestling Entertainment
- PART IX. GOLF
- 66. Golf Participation
- 67. Men's Tour
- 68. Women's Tour
- 69. Major Tournaments
- PART X. MOTORSPORTS
- 70. IndyCar
- 71. NASCAR
- 72. Formula One
- 73. Formula E
- 74. NHRA Drag Racing
- 75. United SportsCar Championship
- 76. World Of Outlaws
- 77. Motocross
- 78. Supercross
- PART XI. TENNIS
- 79. Tennis Participation
- 80. Men's Tours
- 81. Women's Tours
- 82. Major Tournaments
- PART XII. ORGANIZED SPORTS/COMPETITIONS
- 83. Air Racing
- 84. America's Cup
- 85. Bass Fishing & Sportfishing
- 86. Bowling
- 87. Competitive Cheerleading
- 88. Cricket
- 89. Cycling
- 90. Dog Shows
- 91. Equestrian
- 92. Esports
- 93. Events For Athletes With Disabilities
- 94. Figure Skating
- 95. Fitness & Strength Competitions
- 96. Gymnastics
- 97. Horse Racing
- 98. International Champions Cup
- 99. Lacrosse
- 100. Marathons & Endurance Events
- 101. Rodeo
- 102. Roller Derby
- 103. Rowing
- 104. Rugby
- 105. Senior Games
- 106. Skiing & Snowboarding
- 107. Soccer
- 108. Softball
- 109. State Games
- 110. Surfing
- 111. Swimming, Diving & Water Polo
- 112. Track & Field
- 113. Triathlons
- 114. Volleyball
- 115. X Games
- Appendix A. Academic Centers
- Appendix B. Analysts
- Appendix C. Associations
- Appendix D. Periodicals
- Appendix E. Sports Commissions.
