Marketing the 21st century library the time is now
Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and co...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Amsterdam :
Elsevier : Chandos Publishing
[2015]
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| Colección: | Chandos information professional series.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b34550173*spi |
Tabla de Contenidos:
- 1. Introduction
- 2. From the past to the future: library as place
- 3. Marketing plan research and assessment
- 4. Creating the marketing plan
- 5. Project control: managing marketing initiatives
- 6. Partnerships
- 7. Resources and services to promote
- 8. Using technology to market and promote
- 9. Marketing a profession: marketing the future.
