R for Marketing Research and Analytics
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning c...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Cham :
Springer International Publishing
2015.
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| Colección: | Use R!
Springer eBooks. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b32920738*spi |
Tabla de Contenidos:
- Welcome to R
- The R Language
- Describing Data
- Relationships Between Continuous Variables
- Comparing Groups: Tables and Visualizations
- Comparing Groups: Statistical Tests
- Identifying Drivers of Outcomes: Linear Models
- Reducing Data Complexity
- Additional Linear Modeling Topics
- Confirmatory Factor Analysis and Structural Equation Modeling
- Segmentation: Clustering and Classification
- Association Rules for Market Basket Analysis
- Choice Modeling
- Conclusion
- Appendix: R Versions and Related Software
- Appendix: Scaling up
- Appendix: Packages Used
- Index. .
