What great brands do the seven brand-building principles that separate the best from the rest
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies...
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA :
Jossey-Bass, a Wiley brand
cop. 2014
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| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b32598075*spi |
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