Olympic turnaround how the Olympic Games stepped back from the brink of extinction to become the world's best known brand
Higher, faster, stronger ... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership o...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Westport, Conn. :
Praeger Publishers
2006.
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| Colección: | EBSCO Academic eBook Collection Complete.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b31618777*spi |
Tabla de Contenidos:
- Rings side seat
- Scorpion wars
- Shock and awe
- The shoemaker's vision
- Beyond a brand
- Beating the ambushers
- Operation perfect hosts
- Making IT happen
- To the brink and back
- Coming home
- The future of the rings
- Appendix: The rings and the small screen.
