CEO-speak the language of corporate leadership
| Autor principal: | |
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| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Montréal [Que.] :
McGill-Queen's University Press
2006
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| Colección: | EBSCO Academic eBook Collection Complete.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b31091489*spi |
Tabla de Contenidos:
- Why the words of business leaders matter
- Hyperbole and delusion at Enron
- Framing Anderson
- The gates to Microsoft : exploiting web sites
- AOLTimeWarner : claiming the internet kingdom
- IBM and the privileges of an internet soapbox
- Constructing Jack Welch, GE's corporate chieftain incarnate
- Disney's narrative as personality prism
- Nortel's "Remarkable" letter
- Three tenors in perfect harmony
- Creating "North America's Railroad"
- Towards greater accountability for CEO-speak
- Appendices: Skilling and Lay's last letter to shareholders of Enron
- Remarks of Joseph F. Berardino, managing partner/CEO of Anderson, to the US House of Representatives Committee on Financial Services, 12 December 2001
- AOLTimeWarner's internet policy statement
- General Electric's 1991 CEO letter to shareholders
- Letter to stockholders, 1940 Walt Disney productions' annual report
- Letter to stockholders, 1941 Walt Disney productions' annual report.
