From Bombay to Bollywood the making of a global media industry
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
New York University Press
2013.
|
| Colección: | EBSCO Academic eBook Collection Complete.
|
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b30845737*spi |
Tabla de Contenidos:
- Introduction
- Bollywood is useful: media industries and the state in an era of reform
- Staging Bollywood: industrial identity in an era of reform
- "It's all about knowing your audience": marketing and promotions in Bollywood
- "Multiplex with unlimited seats": dot-coms and the making of an overseas
- Territory
- "It's not your dad's Bollywood": diasporic entrepreneurs and the allure of digital media
- Conclusion: fandom and other transnational futures.
