Storytelling branding in practice
As a business concept “storytelling” has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And h...
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| Otros Autores: | , , |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Heidelberg : Frederiksberg, Denmark :
Springer ; Samfundslitteratur
cop. 2010
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b29731227*spi |
