Advertising a very short introduction
Advertising is riddled with myths and misunderstandings. It is simultaneously believed to be both immensely powerful and immensely wasteful, to increase economic prosperity, and to be morally questionable. Neither its historic origins nor its modern operations are well understood. Winston Fletcher,...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Oxford ; New York :
Oxford University Press
2010
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| Colección: | Very short introductions ;
234 |
| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b29382610*spi |
