Loyalty Schemes in Retailing a Comparison of Stand-alone and Multi-partner Programs
To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews we...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Frankfurt :
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
2013.
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| Colección: | EBSCO Academic eBook Collection Complete.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b29236770*spi |
