Understanding digital marketing marketing strategies for engaging the digital generation
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| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Philadelphia, PA :
Kogan Page
cop. 2012
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b28832838*spi |
Tabla de Contenidos:
- Preface
- Acknowledgments
- Going digital : the evolution of marketing
- Strategic thinking
- Your window to the digital world
- The search for success
- Website intelligence and return on investment
- E-mail marketing
- Social media and online consumer engagement
- Online pr and reputation management
- Affiliate marketing and strategic partnerships
- Your marketing in your prospect's pocket
- What's next?.
