Reputation management the key to successful public relations and corporate communication
Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in p...
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| Formato: | Libro |
| Idioma: | Inglés |
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New York :
Routledge
2011
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| Edición: | 2nd ed |
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| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b26479114*spi |
