The social media bible tactics, tools, & strategies for business success
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons
cop. 2012
|
| Edición: | 3rd ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b24043734*spi |
Tabla de Contenidos:
- pt. 1. Tactics and tools. What is social media
- Say hello to social networking
- It's not your father's e-mail
- The world of web pages
- The Internet forum
- The ubiquitous blog
- The wisdom of the wiki
- A picture is worth a thousand words (photo sharing)
- Talk about the podcast (audio create)
- Got audio? (audio sharing)
- Watch out for vlogs (video sharing)
- Thumbs up for microblogging
- Live from anywhere - it's livecasting
- Virtual worlds-real impact
- Gaming the system: virtual gaming
- RSS-Really Simple Syndication made simple
- Spotlight on search (search engine optimization)
- Marketing yourself (search engine marketing)
- The formidable fourth screen (mobile)
- Let the conversation begin (interpersonal)
- pt. 2. Strategy: the five steps to social media success. Analyze your existing media
- The social media trinity
- Integrate strategies
- Identify resources
- Implement and measurement.
