Crowdsourcing how the power of the crowd is driving the future of business
How were a bunch of part-time dabblers in finance able to help an investment company consistently beat the market? Why does pharmaceutical giant Proctor and Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStock and Thread...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London :
Random House
2008
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| Colección: | Business & Internet
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| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b20517117*spi |
