Essentials of corporate communication implementing practices for effective reputation management
Providing a toolbox for understanding and implementing corporate communication, Essentials of Corporate Communication is a lively and engaging new text on this topical area of study. Helping readers not only to understand but also to apply the most important theoretical notions on identity, identifi...
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| Formato: | Libro |
| Idioma: | Inglés |
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Abingdon, Oxon :
Routledge
2007.
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| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b17884640*spi |
Tabla de Contenidos:
- What is corporate communication?
- From communication to reputation
- Building identity and identification
- Measuring corporate identity
- Communicating with the corporate brand
- Developing a reputation platform
- Expressing the company
- Communicating with key stakeholder groups
- Assessing the effectiveness of corporate communication
- Applied reputation research
- Organizing corporate communication.
