A multi-country study of value systems and their relationship to the degree of standardization feasible in international advertising
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| Formato: | Tesis |
| Idioma: | Inglés |
| Publicado: |
Ann Arbor :
University Microfilms International
2007
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| Colección: | UMI Dissertation services
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| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b17802738*spi |
