Ethics in public relations responsible advocacy
Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practica...
| Otros Autores: | , |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif. [etc.] :
SAGE Publications
cop. 2006
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| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b17790906*spi |
Tabla de Contenidos:
- Baselines for ethical advocacy in the "marketplace of ideas" / Kathy Fitzpatrick
- Responsibility and accountability / Thomas H. Bivins
- The ethics of communicating with and about difference in a changing society / Larissa A. Grunig and Elizabeth L. Toth
- Negotiating relationships with activist publics / Linda Hon
- Responsible advocacy for nonprofit organizations / Carolyn Bronstein
- Truth and transparency / Karla Gower
- Responsible online communication / Kirk Hallahan
- Responsible advocacy through strategic risk communication / Michael J. Palenchar and Robert L. Heath
- The ethics of public diplomacy / Philip Seib
- Ethics across borders / Donald Wright.
