The great tween buying machine capturing your share of the multi-billion-dollar tween market
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Chicago :
Dearborn Trade Publishing
cop. 2004
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| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b17638872*spi |
Tabla de Contenidos:
- Part 1: Who are these tweens?
- Why bother with the tween market?
- What drives tweens?
- Tween money and influence
- Tweens' interests and activities
- Happiness is being a tween
- Education isn't what it used to be
- Tweens' favorite things: food, music, fashion, and toys
- Part 2: Marketing, advertising, and new product development
- The old media and the new media
- Advertising that works with tweens
- How to use licensing
- Finding tweens at the grass roots level
- Developing new products for tweens
- Researching and staying in touch.
