Business to business advertising a marketing management approach

Bibliographic Details
Main Author: Patti, Charles H. (-)
Other Authors: Hartley, Steven W., Kennedy, Susan L.
Format: Book
Language:Inglés
Published: Lincolnwood : NTC Business Books 1993
Subjects:
See on Universidad de Navarra:https://innopac.unav.es/record=b1203583x*spi
Description
Physical Description:XII, 286 p. ; 25 cm
ISBN:9780844234717