La formación de la competencia en marketing en los estudiantes de la carrera de economía
This doctoral thesis by Carlos Augusto Moya Joniaux addresses the development of marketing competencies among economics students at the Universidad Laica “Eloy Alfaro de Manabí” (ULEAM). It proposes a methodology based on a model that integrates marketing knowledge with professional performance in e...
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| Formato: | Libro electrónico |
| Idioma: | Castellano |
| Publicado: |
La Habana :
Editorial Universitaria
2017.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009855382106719 |
| Sumario: | This doctoral thesis by Carlos Augusto Moya Joniaux addresses the development of marketing competencies among economics students at the Universidad Laica “Eloy Alfaro de Manabí” (ULEAM). It proposes a methodology based on a model that integrates marketing knowledge with professional performance in economic sciences. The research is grounded in historical-cultural perspectives and aims to enhance the competency-based education of students, aligning with national development plans and the institutional mission. It targets educators and policymakers in higher education, aiming to adapt and apply the methodology across national curricula to improve the professional readiness of economics graduates. |
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| Descripción Física: | 1 online resource (174 pages) |
| ISBN: | 9789591636942 |
