Strategy in practice a practitioner's guide to strategic thinking
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Chichester, England :
Wiley
2015.
|
| Edición: | Third edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009849070106719 |
Tabla de Contenidos:
- Preface to the first edition
- Preface to the second edition
- Preface to the third edition
- About the author
- Introduction strategy in practice
- Strategic thinking
- Sense making and strategic insight
- Insight-driven strategic analysis
- Appendices:
- Appendix A: Probing the strategic boundaries of the firm's unique competing space
- Appendix B: Strategy mapping and narrative (based on analysis of the relevant strategy building blocks)
- Index.
