Data-driven marketing : the 15 metrics everyone in marketing should know

Data-driven marketing the 15 metrics everyone in marketing should know

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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's work...

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Detalles Bibliográficos
Autor principal: Jeffery, Mark, 1965- (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley c2010.
Edición:1st ed
Materias:
Marketing research.
Marketing > Mathematical models.
Marketing > Case studies.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009847738806719
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Data-driven marketing : the 15 metrics everyone in marketing should know
por Jeffery, Mark, 1965-
Publicado 2010
Libro
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Data-driven marketing : the 15 metrics everyone in marketing should know
por Jeffery, Mark, 1965-
Publicado 2010
Biblioteca Universitat Ramon Llull (Otras Fuentes: Universidad Pontificia de Salamanca)
Libro electrónico
Mostrar todas las versiones(3)

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