Effective Innovation Begins With Strategic Direction

To get more from your innovation efforts, you must first know what type of change you want to achieve, whether it be strengthening the trajectory of your existing path or fundamentally reinventing your business. The authors identify the forms of innovation well suited for each of the three primary t...

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Detalles Bibliográficos
Autores Corporativos: O'Reilly for Higher Education (Firm), distributor (distributor), Safari, an O'Reilly Media Company (-)
Otros Autores: Hunsaker, B., author (author), Knowles, Jonathan, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: MIT Sloan Management Review 2021.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009822993606719
Descripción
Sumario:To get more from your innovation efforts, you must first know what type of change you want to achieve, whether it be strengthening the trajectory of your existing path or fundamentally reinventing your business. The authors identify the forms of innovation well suited for each of the three primary types of strategic innovation and suggest specific strategies to help businesses achieve their goals.
Descripción Física:1 online resource (8 pages)