Starting and Running a Business All-In-One for Dummies

Starting & Running a Business All-in-One For Dummies is a treasure trove of useful information for new or would-be business owners in the UK. This comprehensive guide will help with every part of starting your own business and keeping it running. Generate great business ideas, navigate legal con...

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Detalles Bibliográficos
Otros Autores:	Barrow, Colin, 1952- author (author)
Formato:	Libro electrónico
Idioma:	Inglés
Publicado:	Chichester, England : John Wiley & Sons, Ltd [2023]
Edición:	Fourth edition
Colección:	--For dummies.
Materias:	New business enterprises. Management.
Ver en Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009811326406719

Tabla de Contenidos:

Intro
Title Page
Copyright
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go from Here
Book 1: Laying the Groundwork
Chapter 1: Preparing for Business
Getting in Shape to Start Up
Confirming Viability
Getting Help
Entering an Incubator
Assisting Inventors
Chapter 2: Arranging the Foundations
Structuring Your Business
Safeguarding Your Business Assets
Working from Home
Chapter 3: Can You Do the Business?
Deciding What You Want from a Business
Exploring Different Types of Business
Assessing Yourself
Taking the Make-or-Buy Decision
Chapter 4: Preparing the Business Plan
Finding a Reason to Write a Business Plan
Writing Up Your Business Plan
Using Business Planning Software
Presenting Your Plan
Chapter 5: Establishing Your Starting Position
Introducing SWOT Analysis
Identifying Strengths and Weaknesses
Analysing Your Situation in 3-D
Chapter 6: Researching Your Customers and Competitors
Anatomy of a Customer
Determining Which Customers Buy What
Seeing Your Product through Your Customers' Eyes
Sizing Up Competitors
Calculating Your Market Share
Introducing Market Research
Book 2: Sorting Out Your Finances
Chapter 1: Finding the Money
Assessing How Much Money You Need
Reviewing Your Financing Options
Determining the Best Source of Finance for You
Going for Debt
Sharing Out the Spoils
Chapter 2: Seeking Alternative Funding
Researching and Obtaining Grants
Applying for Awards
Paying for Help
Playing to the Crowd
Comparing Accelerators and Incubators
Chapter 3: Figuring Out the Figures
Understanding Your Accounts
Balancing the Books
Analysing Performance
Accounting for Pricing
Chapter 4: Budgeting for Beginners.
Constructing a Budget
Exploring Budgeting Alternatives
Capital Budgeting
Book 3: Finding and Managing Staff
Chapter 1: Staying on the Right Side of the Law
Cutting Through the Red Tape
Knowing What the Law Expects from You
Going the Extra Distance
Deciding Who Has Rights
Figuring Out the Contract and Other Employment Policies
Managing Without an HR Department
Getting Help and Advice
Chapter 2: Finding and Interviewing Job Candidates
Identifying the Gap
Getting It Right from the Start
Considering Diversity
Sorting the Wheat from the Chaff - CVs and Application Forms
Handling the Practicalities of Interviews
Planning the Interviews
Checking Up on Your Chosen Candidate
Offering a Job to Your Dream Candidate
Chapter 3: Employing People Successfully
Motivating and Rewarding Employees
Managing the Admin
Chapter 4: Disciplining and Dismissing Staff
Resolving Disputes
Dismissing Staff - the Right Way
Dismissing Staff - the Wrong Way
Tying Up the Loose Ends
Facing Tribunals - Something to Be Avoided
Chapter 5: Inspiring Employees to Better Performance
Introducing the Greatest Management Principle in the World
Discovering What Employees Want
Deciding What to Reward
Starting with the Positive
Making a Big Deal about the Little Things
Considering Money and Motivation
Chapter 6: Coaching and Development
Playing a Coach's Role
Coaching: A Rough Guide
Tapping into the Coach's Expertise
Developing and Mentoring Employees
Chapter 7: Becoming an Expert at Performance Appraisal and Management
Taking the First Steps
Developing a System for Providing Immediate Performance Feedback
Reducing Shrinkage
Reading the Results
Appraising Performance: Why It Matters
Spelling Out the Performance Appraisal Process.
Preparing for the No-Surprises Appraisal
Book 4: Keeping on Top of the Books
Chapter 1: Recording the Financial Facts
Keeping the Books
Maintaining the Right Paperwork
Filing Your Accounts
Managing Your Accountant
Protecting Your Business Against Internal Fraud
Insuring Your Cash through Fidelity Bonds
Chapter 2: Managing Your Tax Position
Tackling Taxes for Different Types of Businesses
Paying Taxes
Handling Employment Taxes
Surviving a Tax Investigation
Chapter 3: How Investors Read a Financial Report
Analysing Financial Reports with Ratios
Finding Financial Facts
Introducing the Audit Report
Perusing the Footnotes
Book 5: Marketing and Advertising Your Wares
Chapter 1: Taking a Closer Look at Customers
Who Are Your Customers?
Discovering Why Your Customers Buy
Finding Out How Your Customers Make Choices
Remembering the Big Picture
Dealing with Business Customers
Chapter 2: Defining Your Business Mission, Vision, Objectives and Values
Developing Your Concept
Composing Your Mission Statement
Seeing the Vision
Setting Objectives and Goals
Establishing High Values
Chapter 3: Marketing and Selling Your Product or Service
Making Up the Marketing Mix
Defining Your Product or Service Parameters
Using Advertising to Tell Your Story
Getting into the News
Selling for Business Success
Settling on a Price
Pondering Place and Distribution
Appreciating People, Physical Evidence and Process
Looking at Legal Issues in Marketing
Chapter 4: Creating and Placing Ads
Deciding on Your Budget
Writing and Designing Your Ads
Placing Newspaper and Magazine Ads
Considering Directories and Their Digital Alternatives
Broadcasting Your Message on Radio, TV and Online
Snail-Mailing and Emailing Your Customers Directly.
Using Billboards and Other Outdoor Ads
Chapter 5: Public Relations and Publicity
The Relationship between Public Relations and Publicity
Becoming a News Source
Spreading Your News
Crisis Communications: Dealing with Bad News
Chapter 6: Doing Business Online
Appreciating the Power of the Internet
Reviewing What You Can Do Online
Establishing an Internet Presence with a Website
Selling Goods and Services
Gaining and Monitoring Visibility
Practising Safe Online Business
Chapter 7: Social Media Engagement
Explaining the Why, Who and How of Social Media Engagement
Watching your competitors
Establishing a social media policy
Using Platforms and More
Leveraging Audio and Video for Engagement
Considering Other Social Media Engagement Tools
Making Use of Hashtags
Book 6: Growing and Improving Your Business
Chapter 1: Thinking Strategically
Making Strategy Make a Difference
Applying 'Off-the-Shelf' Strategies
Checking Out Strategic Alternatives
Coming Up with Your Own Strategy
Chapter 2: Managing More than One Product
Understanding the Product/Service Life Cycle
Finding Ways to Grow
Managing Your Product Portfolio
Extending Your E-Penetration
Buying Out Competitors
Chapter 3: Improving Your Company's Performance
Checking Your Internal Systems
Retaining Customers
Improving Productivity
Chapter 4: Franchising for Growth
Defining a Franchise
Considering Your Franchise Options
Weighing the Advantages and Disadvantages
Doing the Pilot
Finding Franchisees
Rolling Out the Franchise
Chapter 5: Funding Expansion
Dealing with Financiers Post-Investment
Investing in Future Rounds
Considering a Public Listing
Finding Alternative Funding and Online Platform Funders
Dealing with Challenger Banks.
Chapter 6: Becoming a Great Manager
Building a Team
Coaching and Training
Appraising Performance
Developing a Winning Leadership Style
Measuring Morale
Index
About the Authors
Connect with Dummies
End User License Agreement.

Starting and Running a Business All-In-One for Dummies

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