The business of culture strategic perspectives on entertainment and media
The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. T...
| Otros Autores: | , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Mahwah, NJ :
Lawrence Erlbaum Assoicates
2006.
|
| Edición: | 1st ed |
| Colección: | Series in Organization and Management
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009798053806719 |
| Sumario: | The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio, and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the |
|---|---|
| Notas: | Papers from a conference organized at the Stern School of Business of New York University in May 1997. |
| Descripción Física: | 1 online resource (345 p.) |
| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 9781135609238 9781282326729 9786612326721 9781410615565 |
