The strategy and tactics of pricing a guide to growing more profitably
"The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from mar...
Otros Autores: | |
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Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
Abingdon, Oxon ; New York, NY :
Routledge, Taylor & Francis Group
2023.
|
Edición: | Seventh edition |
Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009757930906719 |
Search Result 1
por Nagle, Thomas T., 1951-
Publicado 2014
Publicado 2014
Biblioteca Universitat Ramon Llull (Otras Fuentes: Universidad Loyola)
Libro
Search Result 2
Publicado 2006
Biblioteca Universitat Ramon Llull (Otras Fuentes: Biblioteca Universidad de Deusto)
Libro