The strategy and tactics of pricing a guide to growing more profitably

"The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from mar...

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Detalles Bibliográficos
Otros Autores: Nagle, Thomas T., 1951- author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group 2023.
Edición:Seventh edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009757930906719
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por Nagle, Thomas T., 1951-
Publicado 2014
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Publicado 2006
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