Advances in advertising research. vol. IV : the changing roles of advertising

Advances in advertising research vol. IV : the changing roles of advertising vol. IV :

Mostrar otras versiones (1)

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researcher...

Descripción completa

Detalles Bibliográficos
Otros Autores: Rosengren, Sara (-), Dahlen, Micael, Okazaki, Shintaro
Formato: Libro electrónico
Idioma:Inglés
Publicado: Munich : Springer 2013.
Edición:1st ed. 2013.
Colección:European Advertising Academy,
Materias:
Advertising > Research.
Marketing > Research.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009754412506719
Tabla de Contenidos:
  • The Roles of Advertising
  • The Faces of Advertising
  • Reception of Advertising
  • Perceptions of Advertising.

Ejemplares similares