In good conscience do the right thing while building a profitable business
When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of purpose at work, and investors need reassurance th...
| Otros Autores: | , |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Cham :
Palgrave Macmillan
[2022]
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009753639206719 |
Tabla de Contenidos:
- 1 Introducing Conscience : The Structure of the Book
- The Power of Conscience : From Wedgwood to Chocolonely
- Becoming Conscientious
- The Content
- 2 What Is Conscience? And Why Does It Matter?
- Defining Conscience
- Where Conscience Goes Wrong
- Why Conscience Matters
- Conclusion
- 3 The Business of Conscience
- Soneva : Integrating Conscience
- Sonevas Slow Life
- Putting Conscience at the Core
- The Attributes of a Business with a Conscience
- Fair
- Open
- Responsible
- Becoming a Business with a Conscience
- Conclusion
- 4 Building a Driving Conscience
- The Corporate Purpose
- Unilever and the Three Levels of Purpose
- The Corporate Principles
- The Benefits of a Driving Conscience
- Driving Conscience
- Uncovering the Corporate Heritage
- Embracing Stakeholder Co-creation
- Conclusion
- 5 Embedding Conscience
- Conscience as a Strategic Guide: La Casa de Carlota
- Curating Conscience
- How Oda Curates Conscience
- How to Embed Conscience
- Embedding Conscience in Value Creation Processes
- Embedding Conscience into Targets and Metrics
- Embedding Conscience into Culture
- Conscience and Ecosystems of Change
- The Power of Power with : Embedding Conscience Through Participation
- Power with Diversity and Inclusion
- HPs Commitment to Equality
- Conclusion
- 6 Fostering Conscientious Innovation
- Bringing Rest to the World : Conscientious Innovation at Auping
- Four Conscientious Innovation Strategies
- Built to Last : Slow but Agile Business Models
- Cowboys and Spaceships : Circular Business Models
- Repair, Resale and Rental : Extending Business Models
- Making Lives Better : Business Models with Social Impact
- The Three Enablers of a Conscientious Innovation Strategy
- Digitalization
- Servitization
- Co-creation
- Conclusion
- 7 Communicating and Demonstrating Conscience
- Helping Stakeholders Make Good Choices
- Know Your Audience
- Own the Issue
- Tell the Story
- Using Conscience as a Differentiator
- Conscientious Communication with Financial Audiences
- Conclusion
- 8 Leading with Conscience
- Strategic Paradoxes and Leadership Styles
- The Role of the Leader with a Conscience
- The Traits of Leaders with a Conscience
- How Can One Develop Leaders with a Conscience?
- Going Beyond the Leader of the Moment
- Conclusion
- 9 Its Up to You
- Taking Responsibility
- Thinking Critically
- Practising Transparency
- Focusing on People
- How to Think Different
- Index.
