International business the new realities
A modern approach to international business. International Business: The New Realities, 5th edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environme...
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow :
Pearson
2020.
Harlow, England : [2020] |
| Edición: | 5th ed. Global ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009749236806719 |
Tabla de Contenidos:
- Part 1 Foundation Concepts
- 1 Introduction: What Is International Business?
- 2 Globalization of Markets and the Internationalization of the Firm
- Part 2 The environment of International Business
- 3 The Cultural Environment of International Business
- 4 Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
- 5 Theories of International Trade and Investment
- 6 Political and Legal Systems in National Environments
- 7 Government Intervention and Regional Economic Integration
- 8 Understanding Emerging Markets
- 9 The International Monetary and Financial Environment
- 10 Financial Management and Accounting in the Global Firm
- Part 3 Strategy and Opportunity Assessment
- 11 Strategy and Organization in the International Firm
- 12 Global Market Opportunity Assessment
- Part 4 Entering and Working in International Market
- 13 Exporting and Global Sourcing
- 14 Foreign Direct Investment and Collaborative Ventures
- 15 Licensing, Franchising, and Other Contractual Strategies
- Part 5 Functional Area Excellence
- 16 Marketing in the Global Firm
- 17 Human Resource Management in the Global Firm
- Glossary
- Author Index
- Company Index
- Subject Index.
