Invention in PR

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do...

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Detalles Bibliográficos
Otros Autores: Ritchie, Adam (Public relations advocate), author (author)
Formato: Grabación no musical
Idioma:Inglés
Publicado: [Old Saybrook, Connecticut] : Tantor Media, Inc 2023.
Edición:[First edition]
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009720733306719

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