Journal of product & brand management

Detalles Bibliográficos
Título anterior:	Pricing strategy & practice
Autor Corporativo:	MCB University Press (-)
Formato:	Revista digital
Idioma:	Inglés
Publicado:	Bradford, England : MCB University Press
Materias:	New products > Management > Periodicals. New products > Marketing > Periodicals. Branding (Marketing) > Periodicals. Advertising > Brand name products > Periodicals. Publications périodiques. Marketing. Marques commerciales. Advertising > Brand name products. Branding (Marketing) New products > Management. New products > Marketing. Periodicals.
Ver en Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009713012106719

Descripción
Publicado:	Print began with vol. 1, no. 1 (winter 1992)
Notas:	Refereed/Peer-reviewed Abstracts for 1992- also available online. As of viewing, some issues in coverage range not yet available online.
Frecuencia de Publicación:	7 no. a year, 2000-
Formato:	Mode of access: World Wide Web.
ISSN:	20541643

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