Decoded the science behind why we buy
"In this ground-breaking book, Phil Barden reveals what decision science explains about people's purchase behavior, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as b...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
[2022]
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| Edición: | 2nd edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009703309206719 |
Tabla de Contenidos:
- Decision science: understanding the why of consumer behavior
- The moment of truth: decoding purchase decisions
- Decoding the interface: how autopilot perceives touchpoints
- Optimizing the path to purchase: the decision interface makes the difference
- Goals: the driving forces of purchase decisions
- From positioning to touchpoints: bringing value to life
- Case studies.
