Corporate Diplomacy : A Neo-Institutional Public Relations Perspective

Corporate Diplomacy A Neo-Institutional Public Relations Perspective

Mostrar otras versiones (1)

This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communicatio...

Descripción completa

Detalles Bibliográficos
Autor principal: Marschlich, Sarah (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Wiesbaden Springer Nature 2022
Wiesbaden : 2022.
Colección:Organisationskommunikation
Materias:
Media studies
Diplomacy
Political science & theory
Corporate Diplomacy
Public Relations
Organizational Legitimacy
Neo-Institutional Theory
Stakeholder Engagement
Media Framing
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009683502206719
Search Result 1
Corporate Diplomacy : A Neo-Institutional Public Relations Perspective
por Marschlich, Sarah
Publicado 2022
Biblioteca Universitat Ramon Llull (Otras Fuentes: Biblioteca Universidad de Navarra)
Libro electrónico
Mostrar todas las versiones(2)

Ejemplares similares