Global marketing

"Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the worl...

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Detalles Bibliográficos
Autor principal:	Hollensen, Svend (-)
Formato:	Libro electrónico
Idioma:	Inglés
Publicado:	Harlow : Pearson 2020.
Edición:	8th ed
Materias:	Export marketing. Export marketing > Case studies. International trade.
Ver en Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009670139206719