Innholdsmarkedsføring : konsept, forretningsmodeller, juss, etikk og praksis

Innholdsmarkedsføring konsept, forretningsmodeller, juss, etikk og praksis

This book describes the concept of content marketing in a Norwegian context. Its subtitle, meaning “concept, business models, legal aspects, ethics and practice”, is comprised of key words for each chapter. The concept chapter includes trends and historical roots, as well as a discussion of the defi...

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Detalles Bibliográficos
Otros Autores: Bang, Tor (auth), Barland, Jens, editor, contributor (editor contributor), Bang, Tor, contributor (contributor), Krokan, Arne, contributor, Viken, Monica, contributor
Formato: Libro electrónico
Idioma:Noruego
Publicado: Oslo, Norway : Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing) 2016
2016.
Materias:
Marketing > Moral and ethical aspects > Norway.
Marketing > Law and legislation.
Mass media > Marketing.
Digital communications > Law and legislation.
Digital communications > Moral and ethical aspects.
media
journalism
marketing
content marketing
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009660880006719

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