Innholdsmarkedsføring konsept, forretningsmodeller, juss, etikk og praksis
This book describes the concept of content marketing in a Norwegian context. Its subtitle, meaning “concept, business models, legal aspects, ethics and practice”, is comprised of key words for each chapter. The concept chapter includes trends and historical roots, as well as a discussion of the defi...
Otros Autores: | , , , , |
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Formato: | Libro electrónico |
Idioma: | Noruego |
Publicado: |
Oslo, Norway :
Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing)
2016
2016. |
Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009660880006719 |