Ethical branding and marketing cases and lessons
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, busine...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Routledge
2019.
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| Edición: | 1st ed |
| Colección: | Routledge advances in management and business studies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009645681406719 |
Tabla de Contenidos:
- Cover; Half Title; Series Page; Title Page; Copyright Page; Dedication; Contents; List of "Check Your Understanding"; Preface; Acknowledgements; 1 Older Adults, Aggressive Marketing, and Unethical Behavior: A Sure Road to Financial Fraud?; 2 Twitter Me This: Fake News, Real Issues, and the Twitter Presidency; 3 Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture; 4 Lessons from the Housing Crisis Support a Formal Fiduciary Standard in For-Profit Higher Education; 5 Bayer, Ethics, and the Anthrax Scare: Leveraging National Crisis for a Public Relations Bonanza
- 6 Is Academe Cheapened by Branding: Universities and Programs?7 Ethical Branding, Homeowner Associations, and Judicial Review Using a Socially Responsible: Administrative Law "Hard-Look" Standard; 8 Ethical Branding Best Practices: A Study of Fabindia in the Context of Social Business; 9 Happy Brands and Ethical Implications; 10 Slavery, Chocolate, and Artificial Intelligence: Brands Ethical Dilemmas in a Modern World; 11 Jardine Matheson: Drugs, War, and Empire; 12 Ethics and Celebrity Advertising: Cases in the Indian Advertising Industry; List of Contributors; Further Readings; Index
