Ethical branding and marketing : cases and lessons

Ethical branding and marketing cases and lessons

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, busine...

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Detalles Bibliográficos
Otros Autores: Gringarten, Hagai, editor (editor), Fernández-Calienes, Rául, editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York, NY : Routledge 2019.
Edición:1st ed
Colección:Routledge advances in management and business studies.
Materias:
Marketing > Moral and ethical aspects.
Branding (Marketing) > Moral and ethical aspects.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009645681406719

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